THE LEADING
INDEPENDENT
COMMUNICATION GROUP
IN FRANCE AND BELGIUM.
WITH A COMMITMENT TO BRANDS

.becoming is the natural culmination of 35 years of work, development, vision and innovation. It has kept its desire to instil into its partners and clients its strong entrepreneurial culture and its fundamentals: accompanying brands and companies in their vision and projects, creating levers for growth through innovation and tech, transforming business reputation into a subject of conversation and commitment thanks to all types of communications.

Our agencies and startups

1 entrepreneurial stable, 1 research and planning office, 12 agencies, 2 startups...

.becoming© regroups mainly 16 companies, present in Paris, Lille and Brussels, and is positioned across the entire value chain of brands that want to make a difference in people’s lives. Our inventive positioning, our unique business model – a successful combination of entrepreneurship, innovation/tech and communication – our determination to improve brands in symbiosis with those who make them, all contribute to our ability to respond to all issues.

BACKGROUND

Now for a little history

35 years of success, that leaves its mark...

The advertising agency KRBO was founded in Lille by two entrepreneurs, Olivier Kaulek and Hervé Raby. They also founded NETCO Group to include new activities that could offer multidisciplinary communication services alongside traditional advertising.

The right person has picked up the baton...with a committed vision

Definitive transfer of Netco Group by its founders to Christophe Levyfve and launch of the group's 2020 "popcorn" vision

Youth in beta-test

Launch of the entrepreneurial stable Youth in beta-test version. In 2020, 120 young entrepreneurs are working on assignments for companies at .becoming© with Youth..

Netco is now known as .becoming

This change of name is the culmination of many years of progress and successful actions. According to Christophe Levyfve, "It took us 8 years to design the .becoming© brand. Because before communicating it, it had to be put into action".

And this is just the beginning.

1985

2012

2017

2020

2021

The figures

The world of .becoming in numbers

+ 460

Employees and partners

700

Clients across the whole world

5 years

Average time spent working with a client

60 M

Turnover

16

Companies and agencies

THE CITIES

LILLE

.becoming is not established just anywhere. The group and its agencies in Lille have become the inhabitants of GARAGE, a temple to innovation.

PARIS

.becoming and its Parisian agencies are located on Boulevard Haussmann, just around the corner from Place Saint Augustin

BRUSSELS

.becoming and its Belgian agencies are all located in the same place in Evenepoelstraat

The workforce

Work, of course, but first of all, they are human beings

There are no superstars at .becoming, or otherwise, there are only superstars. Because here, everyone is a big shot in their own field. Hierarchy exists because it structures the group, but it is understood to be a global network for the transmission of expertise.

#COMEX