INNOVATE
TO HELP
BRANDS TO PROJECT
THEMSELVES
.becoming inspires innovation. And exudes innovation. The image is daring, but it reflects the singularity of the group and its companies, when it comes to a subject that is so fashionable that we no longer know exactly how to design it. .becoming has decided to design it with strong features and, after having applied it to itself, now reveals the essential points for a brand to be able to innovate. You have to question and listen. Hearing all points of view and leaving behind preconceived ideas to perfect a shared language. Experimentation should be encouraged by ensuring that systems or behaviours are not barriers to creating and testing new ideas. Errors must be analysed and turned into a learning experience. It is important to encourage transversality and get the company connected. We bring together strong skills that foster, activate and enrich innovation.
It may be direct and fast, but in terms of innovation, .becoming takes the long way around.
In the group, these paths are called building blocks, because they build the system.
There are four building blocks in innovation-tech at .becoming©.
The “inspirational” block, which is that of research – strategic planning – business development. It involves designing learning expeditions for managers or boards, as well as quantitative and qualitative studies. It is the building block that provides substance to inspire brand and corporate projects.
The start-up factory block of .becoming© which has been undertaken in alliance with an innovation and tech partner. .becoming produces off-the-shelf start-ups or under incubation, such as Popsell or Goodfazer, and we also create them for our clients.
The platform block which provides a means of animating the community of becomers. And which will soon make it possible for them to benefit from training services or specific brand offers.
The media platform block enabling our clients to build media plans (the major media outlets and programmatic) with us using an AI algorithm.
Studies
Co-designer your digital sponsorship program
Studies, planning
Co-develop your business by engaging your customers and employees