White Paper
At .becoming, we observe, analyze, and support the shifting landscape of communication.
Through our work, we see how attention is becoming the most valuable resource for brands. That’s why we’ve launched a new four-part white paper series, each edition exploring a different facet of the attention economy.
It's all about grabbing attention.
In a world where people scroll faster than they breathe, attention is gold.
But attention alone isn’t enough, emotion matters too.
Our latest white paper shows how brands can win both.
Learn from Netflix’s playbook:
• Personalized storytelling
• Smart use of data
• Real-time relevance
Stop chasing noise. Start building real connection.
Download our white paper #2
This month, in our White Paper
Personalized Storytelling 
Data-Driven Engagement 
Instant Value Delivery One group - 4 offices
International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe