expertise
To help brands achieve their goals and to deliver on our commitments, our becomers,
and the freecomers who support them (engineers, researchers, entrepreneurs, data scientists, developers, creatives, artists, farmers, doctors, logisticians, financiers…), work with drive, creativity and conviction on everything from strategy to execution.
entrepreneurship
To provide a clear vision of a desirable future for a company and its brand(s) and to make it happen, through brand transformation or by creating growth drivers. And bringing all stakeholders on board.
tech
To inject and develop the right dose of technology in the right places to create barriers to entry and protect brands, so that they can get and maintain a head start within their market.
innovation
To invent and develop innovative operational levers for brands, and new value streams in their business models, products, relevance, services, accessibility and distribution channels. And to protect their intellectual property through patents.
data
To set up, develop, drive and harness data repositories so that brands – their operations, activities and stakeholder relationships – become impregnable fortresses.
research
To inform and nurture a company’s decision-makers, both upstream and downstream of an idea or project, to facilitate their understanding and decision-making process, by researching their target audience through qualitative or quantitative methods.
advertising
To find that brilliant creative idea which is going to wrap up what a brand does to make people’s lives better, and turn it into everyone’s favourite brand. And make it shine at every touchpoint between the brand and its customers, to create the key moments of truth of a love brand.
design
From a product, service or sales channel to its communication; from innovation to branding and packaging. To create, design and roll out a minimum of indicators to provide the maximum meaning and relevance to the key marks of a brand, its products, services and/or points of sale.
digital
From modern and user-friendly websites to impactful acquisition campaigns coupled with SEO… we develop a strategic and creative approach to optimise your online presence and achieve your KPIs.
social media
To create and facilitate individual and community relations on social media networks to build the best possible relationships with people, have relevant discussions with them for their benefit and for that of the brand, on topics of conversation that inspire them.
PR
To protect, defend and support a company, a brand, their products, and their executives across all media, and make all their information and their reputation a positive talking point in people’s hearts and minds. And create a well-managed sounding board.
DAM
We work with companies at every stage – from selection to implementation of a DAM (Digital Asset Management) tool all the way through to digital asset and change management – to advise and help them manage, protect and add value to their brand heritage and digital content.
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One group - 4 offices
International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe