White paper
At .becoming, we observe, analyze, and support the shifting landscape of communication.
Through our work, we see how attention is becoming the most valuable resource for brands. That’s why we’ve launched a new four-part white paper series, each edition exploring a different facet of the attention economy.
It's all about grabbing attention.
In a world overflowing with noise, attention has become the ultimate currency
— and you only have 2.5 seconds to earn it.
Our latest white paper explores how to stand out in today’s attention economy.
Cutting through the noise isn’t just about being louder than the rest — it’s about being truly visible and relevant in people’s everyday lives.
Download our white paper
This month, in our White Paper
Cutting through the noise 
Striking the balance 
Converting attention into sales and a change of behaviour 
One step ahead One group - 4 offices
International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe