Cases

100% organic commitment

AVRIL

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Insight

People value organic cosmetic brands. Unfortunately these products are often perceived as too expensive.

Problem

How do we position Avril as THE organic cosmetic brand – committed to providing everyone with both quality and affordable prices?

Solution

By creating their entire identity in a minimal design, Avril is presented as a humble, popular,
accessible and attractive brand. All the supports (Pack, Web, Social) have been implemented.

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