Insight
People value organic cosmetic brands. Unfortunately these products are often perceived as too expensive.
Problem
How do we position Avril as THE organic cosmetic brand – committed to providing everyone with both quality and affordable prices?
Solution
By creating their entire identity in a minimal design, Avril is presented as a humble, popular,
accessible and attractive brand. All the supports (Pack, Web, Social) have been implemented.
![](https://becoming-group.com/wp-content/uploads/2023/08/AVRIL-cases-bloc-1.png)
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![](https://becoming-group.com/wp-content/uploads/2023/08/AVRIL-cases-bloc-1-mobile.png)
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International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe