Cases

A fresh look for
an iconic pasta brand

SOUBRY

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Context

Soubry, an iconic Belgian pasta brand and household name, wanted to rejuvenate and upgrade its image to reflect a better-quality product, without losing brand recognition.

Insight

You can refresh a brand image without having to undertake a complete image overhaul.

Solution

An updated box with a fresh font, and a modernized and redesigned brand logo. The distinguished brand colors remain the same, but a new chef appears, wearing the same legendary ‘pasta hat’.

GB Foods
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Belgian icons
INTERMARCHÉ

Fighting for a cheaper life

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Lille

Garage
34 Boulevard Carnot
59800 LILLE

www.experience-garage.fr

Paris

Morning
75 rue d’Amsterdam
75008 PARIS

Brussels

Agence
Henri Evenepoelstraat 9
1030 BRUSSELS

International

Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe