A fresh look for
an iconic pasta brand




Soubry, an iconic Belgian pasta brand and household name, wanted to rejuvenate and upgrade its image to reflect a better-quality product, without losing brand recognition.


You can refresh a brand image without having to undertake a complete image overhaul.


An updated box with a fresh font, and a modernized and redesigned brand logo. The distinguished brand colors remain the same, but a new chef appears, wearing the same legendary ‘pasta hat’.

let's work
on a project together

Contact us

*mandatory information

This field is for validation purposes and should be left unchanged.

You would like to discover us
or simply join us, it’s here

One group - 4 offices