All-in for
body health

Context

The Gerlinéa brand is traditionally recognised for its selection of weight-loss products, but it has also recently released another range of high-protein goods.

Insight

Consumers are shifting away from diet culture in favor of positive health and wellness lifestyle changes.

Solution

A design overhaul of both ranges to focus on a new vision of body health rather than weight management. New, visually appealing packaging and graphics better reflect the (still recognisable) products’ natural, wholesome, and convenient qualities.