Waters

Context

Belgian retailer Delhaize produces two different types of water (from different sources) under two different brand names – Montcalm and Orée du Bois.

Insight

Customers should be able to understand the difference between each water type and its price point from a passing glance at the products on the shelf.

Solution

Fresh new label designs depict the waters’ origins and reflect their individual characteristics, allowing consumers to quickly differentiate between the Orée du Bois natural mineral water and the Montcalm sourced water.