Cases

Fighting for
a cheaper life

INTERMARCHÉ

Context

Among the big supermarkets in Belgium, Intermarché is a relative outsider with a smaller market share.

Insight

When you’re an outsider facing stiff competition, you need to stand out.

Solution

Intermarché went big on the thing that makes them different. Prominently displaying the Intermarché ethos at the entrance of every supermarket, in an outdoor campaign and instore through an own brands rebranding. A new vision and commitment visible to everyone ensures every client feels cared for.