Cases

From farm
to fork

DELHAIZE

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Context

Delhaize is Belgium’s leading supermarket chain with a wide range of own-brand products. Sustainability, people, and nature are at the forefront of their commercial mission.

Insight

Consumers want to be able to trace the journey of the food that finds its way to their plates.

Solution

A QR-Code on a product’s packaging takes consumers on an immersive AR experience, showing them videos and information about the provenance of the food item they’re holding.

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