Cases
Duality
BANK VAN BREDA
Context
Bank Van Breda is a professional bank specializing in services for entrepreneurs and liberal professionals.
Insight
There are two sides to entrepreneurs and liberal professionals: private and professional.
Solution
Communication campaign centered around Bank Van Breda seeing customers as a whole, and offering them the full package – not just half a service tailored to only their professional or private lives.
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One group - 4 offices
International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe