Cases
From farm
to fork
DELHAIZE
Context
Delhaize is Belgium’s leading supermarket chain with a wide range of own-brand products. Sustainability, people, and nature are at the forefront of their commercial mission.
Insight
Consumers want to be able to trace the journey of the food that finds its way to their plates.
Solution
A QR-Code on a product’s packaging takes consumers on an immersive AR experience, showing them videos and information about the provenance of the food item they’re holding.
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One group - 4 offices
International
Icom
.becoming is a member
of the ICOM network for over 25 years
and Presides over Europe